Public relations professionals help in the image building of a particular client, business firm, individual celebrity or the government. Their role is to make a positive image of their clients in front of the public and make the clients work.
Public relations also involves organizing various events, promotions, drafting press releases, contacting journalists or media persons who may want to publish/broadcast their materials, they also prepare speeches and represent their clients in community meetings giving presentations, slide shows, etc and basically do everything to make their client's activities public friendly.
For more information on Public Relation ,
http://www.schoolanduniversity.com/study-programs/business/public-relation
http://www.trafficgeyser.net/lead/public-relation
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